YouTube had it rough in the past couple of months. There was the now somewhat forgotten revelation from Emma Blackery who spoke out against the unfair treatment of featured creators during the filming of 2017 and previous YouTube Rewinds.
“The shoots made me unimportant and the treatment afterwards made me feel even worse.”
Logan Paul didn’t make things any better with his recent trip to Japan and came across widespread scrutiny. His actions and the fallout afterward proved once again that there can be a thousand people who make content that makes a difference in this world, but it takes only one person to cast a shadow on all of them.
Feeding the flames of hatred, spite and contempt directed towards young people, feeding into these stereotypes is the true damage of Logan Paul’s action’s.
The Value of Content
As a result of all this, I started thinking about content and what I’m really looking for when watching a video. What is good content? Of course, this is relative, but to me it’s usually something thought provoking, or an idea expressed in a way that requires time and effort. I’m not fond of daily vlogs, or the non-stop grind to push out a video every single day. The physical and mental cost of this is well documented, unfortunately the YouTube algorithm champions this behavior and channels that follow this impossible schedule get the most promotion. Hard work should be cherished but so is ones well-being.
I found it difficult to accept that good content seems to have little to no value. There are creators out there who deserve more attention, who make memorable content but they don’t get the recognition they deserve. I decided to look for under appreciated channels. This is the first entry of Diamonds in the Rough.
The first diamond
Rare Earth is a documentary series executive produced by Col. Chris Hadfield, Canadian astronaut, bestselling author and proud owner of a glorious mustache. He flew over 70 experimental aircraft, installed Canadarm2 — a robotic system tasked with the assembly and maintenance of the International Space Station (ISS)— and became the first Canadian commander of the ISS. The Rare Earth channel has a number of videos showcasing his personality and proud Canadian spirit, however the Rare Earth video series does not feature him as a host. That honor goes to his son Evan Hadfield.
“Everywhere on Earth is unique and interesting, if you look at it through a perspective that shows what that place offers […]”
Rare Earth looks to find the stories that aren’t being told, but deserve to be seen.
Where They Buried the Soul of Japan is the first episode in a series of videos that explore the Japanese culture. The video begins with the story of the 47 Ronin, a group of outcast samurai who wanted to honor their lord even after he died. Through their actions and self-sacrifice we get a deeper understanding of the underlying principles of Japanese identity. This video lays the foundation for our journey that will consist of a good mix of distant and recent history, featuring some strange locations. Strange to me anyway; the town of Cambodian edible spiders, the shrine of self-mummified monks and that Laotian meat market are definitely out of my comfort zone. They are either places I would never think about visiting (spiders) or they are so far away that I will probably never have the chance to see them in person.
“Hey, look at that! That’s amazing! Everybody should see that, start thinking about it, try and notice the world around us.”
I haven’t seen all the episodes yet, but my favorite right now is The People Who Hate Us. In this video, Evan talks about the relationship between the viewer, the content creator and the middle man, who is often left out. I appreciate the perspective and how self-aware it is. It asks the question “What is Rare Earth?”. If you haven’t started the series yet, I would recommend you to watch this episode first, and then going back to the original first episode, because the insight provided will be useful later on.
I’m looking forward to finishing this series and eagerly waiting the new episodes. Do you like what these guys are doing? Head over to Rare Earth and show them your support!
Which episode resonated with you the most? Do you know any other series/channels that more people need to see? Leave a comment below or shoot me an email!